Our Story

Hi, I’m Jordan and together with my mom I started Care By Jords a natural and organic skincare business.

Care By Jords mission is centered around four goals.

  • To bring an increased sense of self-confidence and self-love to millions
  • To create a business that changes the reputation of black businesses
  • To develop kings and queens in the community from our customers, employees and partners 
  • Teach people how to harness the power of their bodies using natural ingredients 


We started Care By Jords because majority of the products I used would irritate my skin.


Resulting in me being covered in severe dry skin that dramatically affected my confidence.


My mom began making lotions for me using knowledge gained from being a homeopath for over 30 years.


She involved me in the process and what we created worked. My confidence returned and I was able to get my life back on track.

But during the process we learnt so many shocking facts about the skincare industry.

Instances for example where well established companies are currently continuing to sell cancerous products to customers. Despite already paying billions of dollars in compensation. 

After reading these stories we realised we had a duty. A duty to create responsible, ethical, effective skincare products. But we needed to ensure that all of our products were pleasurable and a delight to use.

We started with our family and friends then market stalls bebe launching our own website.


To date we have increased the confidence of tens of thousands of people. Using our handmade and natural products.

Each of our products adheres to the following principles.

Since starting our business we have appeared in a BBC documentary discussing the harmful ingredients in skincare. Won a skincare award for our range from Natural Health & Beauty and achieved hundreds of 5* star reviews.

Our products are made with love because we genuinely CARE about seeing your success.

We genuinely CARE about your mental, physical and spiritual well-being.

We exist to make you shine.

Yours Sincerely,

Care By Jords